The Right to Win

If You Only Have a Minute

  • The 3 questions of successful innovation — Do we have the Right to Win, Desire to Win, and Path to Win?
  • Traditional unfair advantage has faded — you can no longer out-spend, out-price, or otherwise block disruptive start-ups
  • Corporates' advantage comes from hard to replicate assets — customer relationships and data, distribution and procurement networks, internal knowledge & capabilities, and corporate purchasing power & partnership reach
  • The Wright Model is built to leverage these advantages — we focus on building Investable Ventures where all stakeholders have skin in the game so that the key innovation questions get answered and the solutions created are successful

The Three Questions of Corporate Innovation

  1. Do we have a right to win?” — Do we have the corporate assets to create a true unfair advantage that will allow us to out-compete any other corporate or start-up?
  2. Do we have the desire to win?” — Is this innovation strategy aligned with our broader growth strategy and do we have the buy-in and the champions internally to drive this?
  3. Do we have the path to win?” — What does the end goal look like for these innovations and do we have the governance to get them there?

Not Your Father’s Unfair Advantage

  1. Out-Spend — Use cash reserves to drive massive marketing campaigns, offer huge incentives, and buy up competitors
  2. Out-Price — Take substantial short-term losses to reduce prices and bankrupt their competitors
  3. Leverage Influence — Use their size and existing relationships to lean on their distribution networks or regulators to shut out competitors

The Pillars of Defensible Corporate Assets

  1. Brand Relationship — familiarity and trust drive customer behaviour and can give you an edge on new entrants
  2. Historical Data — understanding your customers preferences and behaviours can help improve your product development and marketing messages

Right to Win with Corporate Venture Building

  1. Discover — we start by identifying key corporate assets (Right to Win) while understanding the organization’s priorities and goals (Desire to Win)
  2. Design — we move quickly to a proof of concept to ensure that we can leverage the company’s assets to address a Solvable Market Problem (Right to Win) while giving our partners the evidence they need to build internal support and buy-in (Desire to Win)
  3. Build — With support secured, we move quickly into a build, test, & learn strategy, creating a venture where Wright, our corporate partner, and the founding team have an equity stake that keeps our interests and risks aligned. This structure also ensures that the venture is attractive to external ventures, giving the corporate multiple options for scaling in a cost-effective way (Path to Win)

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